In February 2022, Kantar claimed that Amazon had surged ahead in terms of the number of new subscribers being signed up in the UK, a trend that it later said had continued.Īctivate’s report has some other interesting findings too. Is it a surprise to see Amazon Music potentially rivalling Spotify? This isn’t the first report to suggest it. Pandora scores 23% in the survey SiriusXM 21%, iHeartRadio 15% and SoundCloud 10%, although the top-ranked platform – not the headline since it’s not a surprise – is YouTube and YouTube Music with 61%. The findings suggest Amazon Music has pulled away from Apple Music (which the survey suggests is used by 19% of US music listeners). This includes listeners to Amazon’s bundled Prime Music service as well as its paid Music Unlimited tier, and both the free and premium tiers of Spotify. The company interviewed 4,001 Americans about which free or paid music services they had used at least once in the last month, and according to the findings for music listeners, Amazon’s services are level-pegging with Spotify on 35% penetration. A recently published report by Activate Consulting, focusing on the US market, offers the latest insight. Even without official updates on how many listeners it has, the scale and growth of Amazon’s music streaming services is well understood. We retired the ‘dark horse’ metaphor for Amazon Music a few years ago. Some of the benefits include downloads for offline listening and HD, Dolby Atmos and Sony 360RA streaming at no extra cost.Tags: Amazon Amazon Music Market data Spotify TikTok Top Stories US YouTube
However, the user interface is generally considered subpar compared to Apple Music or Spotify, lacking things like biographies in artist profiles. Amazon also offers Music Prime for free to Prime members, but you're limited to 2 million songs and can only play on one device at a time.Īmazon Music Unlimited is obviously best if you're a Prime subscriber and have an Echo or other Alexa device, though it works on tablets, smartphones, TVs, Amazon Fire devices, PCs and so on. The price is still a bit cheaper for Prime members than you'd pay for Apple Music ($10 per month) or Spotify ($10 per month). The news means that Prime subscribers are barely getting any kind of deal on Amazon Music Unlimited, whereas Prime Video is still included for free in the plan. Non-Prime members will continue to pay $10 per month and the Family Plan will still cost $15 per month for Prime members only. It's also raising the price for a "Single Device" subscription from $4 to $5, as spotted by Consumer Reports reporter Nicholas De Leon. The price for an Amazon Music Unlimited plan is going up from $8 to $9 for Prime members, Amazon has confirmed.
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